Post by account_disabled on Feb 20, 2024 3:37:04 GMT -5
The concept of a unique sales offer is often confused with other marketing tools for attracting CA — an offer (promotion) and brand positioning. In fact, they have completely different approaches: An offer (promotion) is a temporary favorable offer for the client, which prompts a purchase " here and now " and changes depending on the goals of the business. UTP, in turn, directly affects the company's image and can be constant throughout the brand's existence on the market or change only in individual cases. An example of the difference between UTP and promotions of an online cosmetics store: UTP: "Free address delivery to any corner of Ukraine when ordering from UAH 1.
» Promotion: "Bestsellers at hot prices. Promo code is valid for 3 days only. Have time to replenish your cosmetic bag . Positioning demonstrates France Phone Number what a brand is and how its products or services are perceived by the customer. A marketing strategy for developing the company's desired positioning consists of a set of measures — from visual design to advertising messages. For example , Coca-cola means New Year, holiday and fun. The brand associates the drink with happiness in a bottle and invites consumers to create a positive reality. The UTP of the brand is appropriate: " Create the mood of Coca-cola".
We recommend that you pay attention to the fact that even in native advertising in films, the Coca-Cola brand appears during positive episodes. Read also : How to create a sales funnel on Instagram What are the types of UTP? There are two main types of UTP: true and false. Both work equally well and, when used correctly, contribute to effective CA engagement. The true UTP of a brand is that which is primarily based on the unique characteristics and properties of products or services. That is, they are valuable in themselves, have no analogues on the market and are automatically distinguished from competitors. For example : Apple promises to provide full uninterrupted access to its own ecosystem to all product users.
» Promotion: "Bestsellers at hot prices. Promo code is valid for 3 days only. Have time to replenish your cosmetic bag . Positioning demonstrates France Phone Number what a brand is and how its products or services are perceived by the customer. A marketing strategy for developing the company's desired positioning consists of a set of measures — from visual design to advertising messages. For example , Coca-cola means New Year, holiday and fun. The brand associates the drink with happiness in a bottle and invites consumers to create a positive reality. The UTP of the brand is appropriate: " Create the mood of Coca-cola".
We recommend that you pay attention to the fact that even in native advertising in films, the Coca-Cola brand appears during positive episodes. Read also : How to create a sales funnel on Instagram What are the types of UTP? There are two main types of UTP: true and false. Both work equally well and, when used correctly, contribute to effective CA engagement. The true UTP of a brand is that which is primarily based on the unique characteristics and properties of products or services. That is, they are valuable in themselves, have no analogues on the market and are automatically distinguished from competitors. For example : Apple promises to provide full uninterrupted access to its own ecosystem to all product users.